This on-demand training introduces identity-based branding rooted in psychological trust principles. Participants will learn to clarify their positioning, strengthen their credibility, and develop messaging that resonates through practical, psychology-backed strategies.
Learning Objectives
- Understand the difference between branding and identity
- Identify why generic messaging fails to convert
- Clarify lived authority and narrative positioning
- Learn the psychological drivers of trust and credibility
- Draft a personal positioning statement
- Identify one messaging improvement to implement immediately
No-Cost Training
Register Here: On Demand - Personal Branding: Identity-Based Branding for Entrepreneurs
The Missouri SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration. Programs are extended to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance to the SBDC hosting the event. The Missouri SBDC is a University of Missouri Extension partner.