This 6 week online offering via Zoom will introduce technology start-ups to the steps necessary for developing a business model canvas for their early concept. This includes a framework that focuses on discovering the customer problems in the space where their potential solution may live. In addition, this course will include steps to develop a value proposition that fulfills the customer’s need, that differentiates them in the marketplace. Participants will learn the basics of conducting customer discovery interviews and will apply real-life learning by completing interviews outside of class time on the weeks we do not meet (Week of March 18, April 1 & 15). Then participates will be presenting their key findings in class and receive feedback to enhance and sharpen their ideas. In addition, one-on-one counseling is available following the workshop (Week of April 22 & 29).

After completing this workshop series, participants will be able to:

  • Develop a draft Business Model Canvas
  • Develop a draft Value Proposition Canvas
  • Learn the basics of conducting customer discovery interviews
  • Gain feedback to determine next steps for their concept

3 online sessions will be held via Zoom.

Attendance is needed at all three sessions to get the most from this series.

Sessions: (8:30 to 11:30 a.m)

  1. 3/14/2024
  2. 3/28/2024
  3. 4/11/2024

Cost: No fee

Registration is required at: 

Registered attendees will receive zoom instructions by email  prior to the first session.

U.S. Small Business Administration

The Missouri SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration. Programs are extended to the public on a non-discriminatory basis.  Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance to the SBDC hosting the event.  The Missouri SBDC is a University of Missouri Extension partner.