This 6 week online offering via Zoom will introduce technology start-ups to the steps necessary for developing a business model canvas for their early concept. This includes a framework that focuses on discovering the customer problems in the space where their potential solution may live. In addition, this course will include steps to develop a value proposition that fulfills the customer’s need, that differentiates them in the marketplace. Participants will learn the basics of conducting customer discovery interviews and will apply real-life learning by completing interviews outside of class time on the weeks we do not meet (Week of March 17 & 31 and April 14, 2025). Then participates will be presenting their key findings in class and receive feedback to enhance and sharpen their ideas. In addition, one-on-one counseling is available following the workshop series.

After completing this workshop series, participants will be able to:

  • Develop a draft Business Model Canvas
  • Develop a draft Value Proposition Canvas
  • Learn the basics of conducting customer discovery interviews
  • Gain feedback to determine next steps for their concept

3 online sessions will be held via Zoom on March 13, 27 & April 10, 2025 from 8:30 to 11:30 a.m.

Attendance is needed at all three sessions to get the most from this series

Registration is required

Zoom instructions will be sent prior to the first session

U.S. Small Business Administration

The Missouri SBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration. Programs are extended to the public on a non-discriminatory basis.  Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance to the SBDC hosting the event.  The Missouri SBDC is a University of Missouri Extension partner.