This 6 week online offering via Zoom will introduce technology start-ups to the steps necessary for developing a business model canvas for their early concept. This includes a framework that focuses on discovering the customer problems in the space where their potential solution may live. In addition, this course will include steps to develop a value proposition that fulfills the customer’s need, that differentiates them in the marketplace. Participants will learn the basics of conducting customer discovery interviews and will apply real-life learning by completing interviews outside of class time on the weeks we do not meet (Week of March 17 & 31 and April 14, 2025). Then participates will be presenting their key findings in class and receive feedback to enhance and sharpen their ideas. In addition, one-on-one counseling is available following the workshop series.

After completing this workshop series, participants will be able to:

• Develop a draft Business Model Canvas
• Develop a draft Value Proposition Canvas
• Learn the basics of conducting customer discovery interviews
• Gain feedback to determine next steps for their concept

3 online sessions will be held via Zoom on March 13, 27 & April 10, 2025 from 8:30 to 11:30 a.m.

Attendance is needed at all three sessions to get the most from this series

Registration is required

Zoom instructions will be sent prior to the first session