Determining your strategy for social – before you get on social, you have to know why you’re on it, who you’re trying to reach and where to find them. 

• Defining your objective Knowing your target audience
• Determining the right platforms for you 
• Optimizing your profile for success – now that you know your key strategies, let’s make sure you’re showing up on social with a good first impression. 
• Is your profile set up to attract and convert users? 
• Creating content efficiently – now that you’re ready to show up, let’s tackle one of the toughest challenges for small businesses – how to consistently post on social when you don’t have a team or plenty of time.  

Cost: $79, scholarships may be available  

Program Coordinator: Jen Spilker, sbdc@umkc.edu or 816-235-6063