Social media works best when there’s a clear plan behind it. This workshop is designed to help small business owners create a social media strategy that feels focused, intentional, and realistic.

The session begins with defining your social media strategy. Before posting anything, you’ll explore why you’re on social media, who you want to reach, and which platforms are worth your time. You’ll learn how to set clear objectives, understand your target audience, and choose the right channels for your brand.

Next, the workshop focuses on optimizing your social media profiles. You’ll look at how platforms like Instagram and LinkedIn create first impressions and learn how to adjust your profiles so they attract the right audience and encourage engagement.

Finally, you’ll dive into creating content efficiently. This section addresses the challenge many small business owners face—posting consistently without a full marketing team. You’ll learn simple, practical approaches to planning and creating content so social media feels sustainable.

The workshop is led by Maggie Glenski, an award-winning content marketer and founder of Wrinkle’s Content Studio. Maggie brings agency-level experience working with major brands and now helps small businesses grow through intentional, high-quality content and smart strategy.

$79, scholarships available
Contact: sbdc@umkc.edu or find more here
March 31, Tuesday 3-6pm